Elevate Your LinkedIn Game: The Secret Weapon of Private Managers (2)

The benefits and practicalities of having a private LinkedIn Manager for a small business owner.

In my previous post we talked about the need for a private LinkedIn Manager. You are conviced, but want to know what this this means in practical terms? This is what I would do for you.

Initial Consultation: We will always begin by discussing goals, target audience, and content preferences. This sets the foundation for a tailored strategy.

Content Collaboration: Next step is for the business owner to provide the manager with topic ideas, industry insights, and key messages to incorporate into LinkedIn posts and articles. We will do a few test runs and regular check-ins to ensure alignment and quality control. How often will be post on LInkedIn? A fixed weekly schedule on a certain day works best for starters, the frequency of which can be increased.

Networking and Engagement: As your private LinkedIn manager, I will need to become your Admin for either just the Company Page or combined with your Personal Profile. This helps to proactively engage with relevant prospects, initiate connections, follow their company pages and follow up on leads.

Using personalized messages on LinkedIn demonstrates genuine interest and facilitate meaningful connections. By following your prospects’ Company Pages your Company Page will be followed back and posts will be available for employees to share in their network.

Monitoring and Reporting: We will agree on a weekly set of hours (min. of 4hrs/wk) and an hour rate to monitor engagement on the posts, respond to comments, and track performance metrics. Regular reports on key metrics such as profile views, engagement rates, and connection growth keep the owner informed of progress. They will be stored in an excel sheet. This can later be upgraded to automatic (paid) tools.

Owner Involvement: While your Private LinkedIn Manager handles day-to-day LinkedIn activities, the business owner is expected to remain involved in high-priority interactions such as client meetings or partnership negotiations. The LinkedIn Manager’s efforts should complement the owner’s personal outreach efforts rather than replace them.

In summary, hiring a private LinkedIn Manager offers small business owners a strategic approach to leveraging the platform for business growth.
By outsourcing time-consuming tasks and tapping into expertise, owners can unlock the full potential of LinkedIn as a powerful tool for networking, brand building, and lead generation.

I’m available to do this strategic networking job for you and help you grow your business. Send me a DM or connect with me on LInkedIn and we can start our talk.